{"id":71,"date":"2012-03-23T18:44:03","date_gmt":"2012-03-23T18:44:03","guid":{"rendered":"http:\/\/www.websites4christians.com\/our-blog\/?p=71"},"modified":"2012-04-23T20:12:58","modified_gmt":"2012-04-23T19:12:58","slug":"131-your-church-on-the-web","status":"publish","type":"post","link":"https:\/\/websites4christians.com\/our-blog\/131-your-church-on-the-web.html","title":{"rendered":"131-your-church-on-the-web"},"content":{"rendered":"<div>\n<div>\n<h1>Tell me about your Church on the web<\/h1>\n<p>&nbsp;<\/p>\n<p>When you write a newsletter coming from your church on the web this is the question you&#8217;re hoping that your reader is going to ask you: &#8220;tell me about your church and it&#8217;s activities&#8221; or perhaps &#8220;tell me about your church on the web&#8221;.\u00a0 And this is where we left off in the <a href=\"..\/..\/our-blog\/121-christian-website-pt2.html\">previous post (Newsletter for a Christian Website Pt2)<\/a>.\u00a0 We were just about to tackle how to tell people about your church.\u00a0 They don&#8217;t actually want you to tell them about the day to day life they actually want you to put it into the context of their daily lives.<\/p>\n<ul>\n<li>What magazines do they read?<\/li>\n<li>What books do they read?<\/li>\n<li>Where do they go to socialise?<\/li>\n<li>What is their disposable income?<\/li>\n<li>What do they spend their income on?<\/li>\n<li>Are they conservative by nature?<\/li>\n<li>Are they outgoing or do they prefer to be in the background?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>These were the seven points left to cover and hopefully it&#8217;s immediately obvious that they are focused on how the individual reading your church on the web newsletter interacts with life in general.\u00a0 Let&#8217;s take the first two together, what the magazines and books they read are.<\/p>\n<p>&nbsp;<\/p>\n<p>Magazines and books give a great impression of someone.\u00a0 Magazines tend to cover their immediate relationship to the world and books their long term relationship with life.\u00a0 This might sound a bit obtuse but the reality is that magazines by their nature tend to contain stories that are valuable in the short term: who&#8217;s won a competition, the latest medical breakthrough, who is getting married and so on.\u00a0 This means that magazines reflect day to day life and are a barometer of life today.\u00a0 So when you want to reflect your church on the web, regardless of the format, newsletter or web page article, you should consider it in terms of what magazines are currently saying.\u00a0 This is especially true if your writing a blog of a similar time related piece.<\/p>\n<p>&nbsp;<\/p>\n<p>Books on the other hand tend to not be as susceptible to the vagaries of day to day fads.\u00a0 Instead they tend to reflect long term views about life and how the human race interacts with each other.\u00a0 This might be robberies, brutal dictators, money stories or similar.\u00a0 As a result you can tell a lot about someone by knowing what type of book they are reading.\u00a0 For example it&#8217;s likely that people that read a lot of biographies are interested in people and are therefore likely to be interested in interviews that you might do.\u00a0 People that like action books might be more interested in your activities.\u00a0 So what you do in terms of your church on the web presence\u00a0 needs to reflect that.<\/p>\n<p>&nbsp;<\/p>\n<p>The next group, disposable income, socialise and income spend tell you about the persons relationship to money and others.\u00a0 Knowing about these enable\u00a0 you to understand whether they will react well to a call for funding or how they will react to language that seems frivolous in nature.\u00a0 It&#8217;s linked to socialise since socialising cost money.\u00a0 If they socialise a lot and don&#8217;t have a large disposable income then they are highly likely to be people that will do a lot to help bring people together and be interested in that type of story.<\/p>\n<p>&nbsp;<\/p>\n<p>The final two items are about understanding the nature of your reader.\u00a0 Conservative people don&#8217;t like articles on material about your church on the web that push the boundaries too much.\u00a0 They&#8217;ll take a certain amount of pushing but only if it&#8217;s provided within a context whereby there is plenty of more sober material to take off the edge.<\/p>\n<p>&nbsp;<\/p>\n<p>This concludes a quick run through of the various things to consider when explaining your church on the web through any medium.\u00a0 It doesn&#8217;t really matter if it&#8217;s a newsletter or web page or blog or anything else.\u00a0 The key is to fully understand your reader and to write for them.\u00a0 Now this can be very difficult to achieve.\u00a0 If you don&#8217;t know the people personally then how do you find out?\u00a0 What methods can you use?\u00a0 Well you&#8217;ll be pleased to learn that it&#8217;s not as hard as it might sound but that&#8217;s the subject of another post!<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tell me about your Church on the web &nbsp; When you write a newsletter coming from your church on the web this is the question you&#8217;re hoping that your reader is going to ask you: &#8220;tell me about your church and it&#8217;s activities&#8221; or perhaps &#8220;tell me about your church on the web&#8221;.\u00a0 And this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/websites4christians.com\/our-blog\/wp-json\/wp\/v2\/posts\/71"}],"collection":[{"href":"https:\/\/websites4christians.com\/our-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/websites4christians.com\/our-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/websites4christians.com\/our-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/websites4christians.com\/our-blog\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":2,"href":"https:\/\/websites4christians.com\/our-blog\/wp-json\/wp\/v2\/posts\/71\/revisions"}],"predecessor-version":[{"id":119,"href":"https:\/\/websites4christians.com\/our-blog\/wp-json\/wp\/v2\/posts\/71\/revisions\/119"}],"wp:attachment":[{"href":"https:\/\/websites4christians.com\/our-blog\/wp-json\/wp\/v2\/media?parent=71"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/websites4christians.com\/our-blog\/wp-json\/wp\/v2\/categories?post=71"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/websites4christians.com\/our-blog\/wp-json\/wp\/v2\/tags?post=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}